Tuesday, April 20, 2010
Hail hail the Daily Mail
The Daily Mail and General Trust has indicated that it will not be moving to a subscription model online. To support this, it presents some pretty compelling reasons for staying free, and shows that it grasps what the Internet is and what it does far better than News International or the entire record industry. It aims to compete on the Internet's terms, rather than its own, imposed by the best law money can buy, and it aims to succeed. If only the Mail showed the same enlightenment editorially as it does in business, I'd be able to wish it well for its future endeavours without any reservations.