The Daily Mail: what is point?

Bloody hell, I knew that the Daily Mail was a stinking dross-heap of a publication, but even I was slightly taken aback to read this tale of its non-existent ethics. At the moment, the degree of blame to be shouldered by the journalist who wrote the article is unknown. A hell of a lot can happen when subs get their hands on an innocent article, with 'improving' it on their minds.