Thursday, December 16, 2010
Cheeseford Virtual Archive TV Advent Calendar day 16
A few years ago, perhaps conscious of the sedentary nature of many of TV viewers, ITV decided to get pro-active. As part of its 'Britain On The Move' initiative, it doled out any number of these stylish pedometers, all the easier to calculate how close one is to one's required 10,000 steps a day. The nation took the hint, lost weight and obesity ceased to be a major problem. Tomorrow: The Border Television meter-wheel, issued to Cumbrian residents to help them calculate how far they'd walked that day to avoid watching Look Who's Talking.